UGC / CONTENT CREATION
PLT SPRING CAMPAIGN
CAMPAIGN DESIGN, MODEL CURATION & STYLING.
Pretty Little Thing launched a curated Spring collection tailored to the Australian market, we collaborated closely with their team to develop a localised strategy that resonated with their audience.
We took charge of scouting the perfect creative talent for the campaign, including the photographer, videographer, makeup artist, model, and the ideal location. From coordinating logistics and overseeing the shoot day to styling models and capturing engaging behind-the-scenes content, we ensured every detail was executed seamlessly to bring the vision to life.
PLT SUMMER CAMPAIGN
CAMPAIGN DESIGN, MODEL CURATION & STYLING.
What better way to make a campaign unforgettable than by going international? We partnered with the Pretty Little Thing team to launch their Summer collection, shot in Bali, Indonesia.
Leveraging our in-depth knowledge of the Australian market, we helped the UK-based brand create a strategy that truly resonated with the local market. Acting as the campaign director, we managed every important detail—from scouting and coordinating the creative team to booking travel arrangements and styling models on the shoot day. The result? A seamless, and unforgettable campaign that redefined the industry standard..
Pippa the label
CAMPAIGN DESIGN, MODEL CURATION & STYLING.
We partnered with Pippa The Label to bring a refresh of summer imagery, capturing creative shots on the beaches of the Gold Coast, Australia. From scouting local models and talented creators to managing every detail on shoot day, we ensured a seamless process and stunning results.
